Metalli Lindberghttp://www.metalli-lindberg.comitThe Ecor range of products expands, with the introduction of a new family of fruit jams.<br/> Jar, bold colours for the label and simple illustrations applied to the top were chosen to help distinguish the four references. Simplicity and care for the details are the constant visible in Ecor's range of products, an artistic interpretation that helps to make them distinct.Valore Alimentare magazine was present at the 2010 edition of "Design Per" in Bologna, the International design week, as part of a series of "Conversations" organised by AIAP (the Italian design association for visual communication). The conference touched on many aspects related to organic food, the market, information and communication - and how the quality of food can also determine the quality in how we communicate to the consumer. The objective behind Valore Alimentare is to widen the horizons, going beyond the simple product, communicating values and ideals, a choice that despite being against the mainstream offers an important answer to the growing awareness amongst the public.Flour has always been the basis of most of the food we eat and quite often we are not aware of the fact. For this reason Grandi Molini Italiani - the first milling group in Italy and one of the largest in Europe - sums up the value of its flours with the slogan: "the first ingredient". Grandi Molini Italiani decided to add an ethical value to the product by developing a new line of flours from organic agriculture.<br/> The packaging is an important means for communicating and so a simple pack becomes content. Each element transmits simplicity and respect: from the choice of handwriting, to the simple language of the text, through to the clean and essential design. Besides the packaging we also worked on the restyling of their logo and the development of new materials.<br/> Activities performed: consulting, research, strategy, art direction, coordinated image, packaging.What physical features should an ideal design and communication workshop have? There is no formula that fits everybody, because this environment - even more than other types of workspace - expresses a style, ideas, an interior and personal world. We were happy that a magazine like Creative Review, a point of reference in the graphic art and communication sector, published a photograph of our office together with those of several other European offices.The CLEAR Village project originates from a very simple idea which should be applied in all sectors: summoning a large number of specialists from different countries and getting them to work together, so as to create something new, positive and effective. The goal of the CLEAR Village Lab in Barcelona was to develop a strategy for the creation of sustainable communities, both in urban scenarios, as well as in the outskirts and countryside. Metalli Lindberg was also invited to give our contribution, as experts in sustainable design and ethical communication, together with about 80 other specialists from various sectors and who came from 20 different countries. At first, the workshop focussed on creating a consensus with regard to desirable and feasible lifestyles. From here, we moved on to analysing specific locations, developing a brief, and defining concrete strategies. It was a very important and stimulating experience, fully in tune with our idea of "collaborative thinking". We hope to be able to participate in further editions.<br/> <a target="_blank" href="http://www.clear-village.org">www.clear-village.org</a>Contarina S.p.A sets the agenda in the separate refuse collection sector. In 3 years of collaboration with this client we have created a higher level of awareness among its users. Coordinating their corporate identity has involved creating many materials such as brochures, a magazine, signage, the imagery for their many initiatives, exhibition stands and displays. For their Ecocalendar, now in its 3rd edition, question and answers were used to illustrate throughout to inform and respond in a fun and playful way.We have recently produced our new brochure, showcasing a selection of our work over the years, which explains in detail our philosophy, approach, methods and application across a wide range of projects.Another communication project to help understand the materials used in Ecor's packaging and how to dispose of them correctly. On every pack, nearly 500 products, tables with symbols and information indicate each material and their characteristics for recycling. This is part of a on-going commitment with the company to reduce packaging, excessive use of materials and transport and lower the impact on the environment.<br/> EcorNaturaSì and Metalli Lindberg - working for positive change. A new identity and communication for a unique place, where you can have breakfast, lunch and evening meal and do the shopping. All organic and good in a welcoming, warm environment. The first shop opened at Bologna and Cesena with future shops planned elsewhere in Italy and abroad.<br/> Alce Nero and Metalli Lindberg - working for positive change.Our work is featured in a new book from Rockport Publishers, Design Elements: Color Fundamentals by Aaris Sherin. The book 'takes an in-depth look at using color in design applications, how color can affect meaning in design and create order'. Aaris Sherin is a New York based writer, educator and designer. She is author of the book, SustainAble (Rockport), a celebrated handbook for designers interested in practical approaches to working more sustainably.<br/> Metalli Lindberg - working for positive change.A new campaign created for Etra to improve the differentiated collection of plastic refuse. Effective and simple communication for a public even more aware and attentive. Differentiating refuse the correct way improves the quality of the recycling, reduces costs and the pollution of our planet. A little more attention can make a big difference. Even better if we buy more unpackaged goods or those with only the essential packaging. Etra and Metalli Lindberg - working for positive change A new look for Ecor's range of festive cakes. Apart from a colorful design there's also a little 'magic': the box, with the help of some scissors, can be transformed to create colored shapes that can be used as decorations. Even Christmas can be an occasion for less waste and, even, to play with creativity.<br/> Ecor and Metalli Lindberg - working for positive change.