Supporting a need shared by everybody: separate refuse collection
The best company in Italy and among the best in Europe in the sector of separate refuse collection, a few years ago Consorzio Priula created an integrated group together with two other organizations: Consorzio TV Tre and Contarina Spa. The three companies had different coordinated images, even though they shared the same mission: disseminating the model of an ?extreme? separate collection, more effective in refuse disposal and recycling, as well as reducing the quantity of per-capita refuse. Our intervention started with the definition of a corporate brand featuring a single graphic language for the three organizations, using a simple and versatile design. Then we created a complete communication strategy to raise public awareness of the reasons and value of separate collection, and to facilitate user access with regard to other services provided by the consortium. Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, sign systems, fairs, exhibitions and events, interiors, publishing, web.
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