Natural forms in communication for the roll-out of a product
Dieffebi's cWave modular bookcase originates from the idea of a thin wave that propagates to infinity, creating a versatile and harmonious piece of furniture. For the roll-out of this product, which marked the company's entry into the home furniture sector, we have imagined that the bookcase is the natural habitat of many colourful shapes. The starting concept, as simple and versatile as the product itself, has been used in all communication media.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, fairs, exhibitions and events, interiors.
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