Restyling an historic brand in world motorcycling
Our collaboration with Moto Guzzi comprised different initiatives in the fields of design and communication, including the restyling of the brand itself. This task required an extremely thorough analysis of the history and values of this motorcycle manufacturer, founded in 1921, as well as the development of its logo over nearly a century of evolution in style and language. We experimented with all possible applications of the new brand, consistently seeking the best balance between tradition and modernity, authentic Italian and international. Besides the overall coordinated image, we have created catalogues, press brochures, and all of the communication material used in the points of sale.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, sign systems, fairs, exhibitions and events, interiors.
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