The ingredients of good communication and positive living
Aiko is a kitchen brand that presented itself with the slogan, "positive living" and was characterized by a synthesis of quality, rationality, design and accessibility. A range made up of different products to meet the diverse needs and styles of the public. The company needed to explain in detail the functionality of the different models, expressing their values of reference and emotionally involving their customers. To attain this goal, we used different languages (graphic design, illustration, photography) to create a complete and coordinated communication project with a "lived-in" flavour - one distant from the "aseptic" tones often characterizing the furnishing sector.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, fairs, exhibitions and events, interiors.
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