Poetry and effectiveness: zooming in on two concepts in corporate communication
Since 1917, Gitzo has meant excellence and professionalism in the world of photography accessories. For this client, we started with an advertising campaign in the specialized press, then intervened more comprehensively concerning the coordinated image. In this way, we created an original and complete language able to add visibility and value to a brand already rich in history and technical content. Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, fairs, interiors, packaging.
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