Setting up organic and biodynamic stores in Italy
With about 250 associated members, B'io (since renamed Cuorebio) is Italy's largest network of stores for organic and biodynamic products. For each of these sales points, the shop's sign and internal and external setup is the main tool to communicate the quality and overall values of a reality that brings together producers, distributors, shopkeepers and consumers. B'io stores are also the venue for numerous initiatives related to ethical communication, information and promotion. The project for the set-up of B'io stores started with an analysis of the most common types of premises on which to base a versatile 'format' capable of meeting all sales needs, as well as conveying emotions and values in all aspects of image and communication.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, sign systems, fairs, exhibitions and events, interiors, publishing, web.
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