Communicating equity and dignity in trade
The presence of the Fairtrade brand on products sold in shops and supermarkets around the world certifies their origin from fair trade, without the exploitation of workers and natural resources. Fairtrade Italia presented itself in the market without an image that was able to communicate the values of the brand. As such, we created a language that has added strong visibility and recognizability to this reality, as well as the related ethical and social commitment.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, fairs, exhibitions and events, interiors, web.
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