Source for reflection in the communication and packaging of mineral water
Italy is among the greatest consumers of mineral water, but it is also one of the European nations whose water resources are at greatest risk. Large areas of our country suffer from a scarcity of portable water, and the national water systems are extremely inefficient. The consumption of mineral water poses serious problems both in terms of the commercial exploitation of a resource vital to everybody, and concerning pollution connected to the transportation and disposal of plastic bottles. Monterosa mineral water conveys in no uncertain terms an awareness of the environmental and ethical values associated with its product. It does so directly through its label: on the shelves of shops and while it is consumed.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, packaging.
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