A communication strategy in the cosmetics sector
Barex is an important brand in the world of hair cosmetic products. It is present in the international market and possesses a history of research and innovation dating back to 1967. Barex Italiana was looking for a communication agency able to express the concepts that have always underlain this brand: "Beauty through well-being: philosophy, science, aesthetics". Together we analysed the corporate values. The company's new communication strategy and coordinated image are the result of the contents that emerged from this analysis.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, fairs, exhibitions and events, packaging, web.
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