The advantages of sustainable consumption
The spread of eco-friendly conduct among consumers yields great advantages, not only from an environmental and social perspective, but also in terms of savings. In fact, reusing detergent bottles enables consumers to spend less when buying the product, while at the same time reducing pollution. For the "Ecoriciclo" initiative, we developed a coordinated communication project, which included the set-up of special self-service vending machines for unpacked Ecor detergents, as well as tools explaining to consumers the economic and ecological advantages of this undertaking.
Activities performed: consulting, research, strategy, art direction, advertising, press, coordinated image, interiors, packaging.
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